PLASTIC SURGERY BUSINESS ON THE RISE

Posted on March 10, 2011 by admin

Recently, a press release from one of the plastic surgery trade organizations reported that there was an increase in activity in the plastic surgery community. That was said to be harbinger of better economic times to come.

Frankly, I am not so sure of that. The growth in cosmetic procedures is not in the surgical arena. It is in the non-surgical office treatment arena. So, as I see it, the increase in the “ plastic surgery business” is not in the plastic surgery but in the syringe and needle department.

Botox Cosmetic, Dysport, Restylane, Juvederm, Sculptra, and Radiesse, Artifill and medical-grade liquid silicone are all good and valuable treatments that patients are flocking to.

We cosmetic surgeons are glad to have these excellent products available to us, but the reality is, alone, they cannot do the job.

Today’s patients, watching their budgets, are apt to opt for the non-surgical treatments before the more major treatments, such as face and neck lift, neck sculpture, upper and lower eyelid surgery, brow lift, chemical skin peel, or laser skin treatments. It is understandable. Office treatments require no time off, are virtually painless, and are far less expensive.

It may be that we never reach the numbers of surgical procedures that were done before the current Great Recession. While the cutting and sewing procedures are available for patients, the utilization may be less because of economics, primarily. Understanding that, many practices are offering reasonable discounts to aid people who might otherwise not be able to afford the procedures.

When consulting with doctors, be sure to ask about all treatments available, both surgical and non-surgical. And, ask how you can shave some dollars from the cost without sacrificing quality.

I have some hints on that for you on a future blog post.

Cosmetic Plastic Surgery Questions

Posted on August 27, 2010 by admin

Got a Question? Ask it! Why Worry?

I like for patients to have every question answered. Before surgery, it is very appropriate to have questions about anesthesia, recovery, pain. Even worries of nausea and vomiting, which are now rare, should be addressed.

After surgery there are questions such as “When can I resume my exercise?”, “When can I start nursing my baby?”, “When will the bruising and swelling be gone so I can return to work?” “When can I start to have sex again?”

These are important questions and deserve answers. Sometimes patients are reluctant to ask these questions because they “don’t want to bother the doctor”, or they are a little shy about asking questions, particularly the “sex question.”

I encourage patients to ask questions at any time during their care with us; before surgery, after surgery, day time and evening time. There is no reason to worry. There is no reason to fret. Often concerns and worries are exaggerated and may even keep people from sleeping.

This post was inspired by a conversation I had this morning with one of our patients who lives in another city. She came to us to have upper and lower eyelid cosmetic surgery or blepharoplasty plus brow lift and had cosmetic nasal plastic surgery or rhinoplasty. And, incidentally, at the same sitting, with a plastic surgery colleague who is a superspecialist in body procedures, she had tummy tuck and breast reduction.

She was concerned that her smile had not returned in full force. Her fear was that somehow this would be permanent. I quickly reassured her that after her particular type of rhinoplasty, or cosmetic nasal surgery, it wasn’t unusual that the smile would be limited because of some temporary swelling and malfunction of the upper lip muscles. That function always returns. I reminded her that I witnessed it in my own daughter whose rhinoplasty I did when she was 16 years old.

Being a doctor is a 24/7 job. Your doctor should be available. If you have a question make the phone call, get the answer and sleep tight.

Dr. 90210 Rhinoplasty Specialist

Posted on July 19, 2010 by admin

Dr. 90210 Rhinoplasty Specialist

Here, in Zip code 90210, there are some of the world’s most sophisticated cosmetic surgeons. “ The Golden Triangle of Beverly Hills, Zip 90210” has eye doctors who specialize in cosmetic surgery of the eyelids and brow and dermatologists who specialize in chemical skin peels and filler injections such as Juvéderm, Restylane, Perlane and of course, Botox and Dysport. We have other cosmetic plastic surgery specialists that have particular expertise in cosmetic breast surgery, both primary and revision breast augmentation. There is one surgeon whose practice is nearly only breast surgery and he does revision breast augmentation for patients who have had work done elsewhere and are dissatisfied.

Other cosmetic plastic surgeons specialize in tummy tuck and liposuction.

I have always felt that the most specialized and highly focused talents should be the choices for patients. Patients often don’t recognize or are unaware of the degree to which all medicine has become specialized, sub-specialized and superspecialized. A superspecialist is a doctor who practices a very boutique practice, focusing on six or fewer procedures. Typically, he has taken additional training beyond a long residency and even after passing the rigorous board exam to become “board certified”.

As one of the doctors who appeared on Dr. 90210 and as a rhinoplasty superspecialist, I can attest to the fact that, unfortunately, there are patients who come to see us who have had substandard work done by surgeons who have had very little training in cosmetic and functional nasal surgery, and who have no focus in that area. These surgeons may do everything from hair transplants to thigh implants and everything in between. Rarely will they be the most experienced and proficient practitioners.

What prospective patients need to know is that if they put themselves in the hands of those surgeons who have long experience and a fine degree of specialization, they are more likely to have a satisfactory outcome.

Computer Imaging and Hollywood

Posted on July 15, 2010 by admin

Computer Imaging and Hollywood

There is something magical about computer imaging. The uniqueness is that the prospective patient can see their predicted result on a computer screen and immediately understand “what it is all about.”

The discussion of cosmetic procedures is often very abstract without some visuals. The most powerful graphic they can have would be a computerized prediction of the outcome of whatever procedure they are considering, whether it is rhinoplasty, blepharoplasty, face and neck lift, chemical skin peel or neck sculpturing with or without chin augmentation.

Previously all we had available to demonstrate to patients would be a magic marker to “erase” the bump on the nose. We have used computer imaging in our practice since 1989. Today’s technology, of course, is far advanced over those rudimentary computer systems we had and patients very much appreciate the chance to have that as an important part of their consultation.

In Hollywood, the home of the stars, we sometimes kid our patients who come from out of state to see us that “Welcome to Hollywood, now we will show your transformation to a Hollywood star!”

Rhinoplasty Costs in Hollywood

Posted on July 12, 2010 by admin

Rhinoplasty Costs in Hollywood

Do rhinoplasties cost more in Hollywood than in other parts of the country? I suspect they do. There are several reasons for this. One is that we do have more superspecialists here performing cosmetic procedures, including rhinoplasty. Superspecialists tend to command slightly greater fees because of their prominence, their excellence lower rate of re-do or revision surgery.

The cost of doing business is higher in Hollywood than it is in Lincoln, Nebraska or Appleton, Wisconsin. The labor costs are higher; nurses and surgical assistants command higher wages, all of which are a factor of the higher cost of living in California. Ditto for New York and other centers of excellence.

If one had blepharoplasty and chin augmentation he or she would expect to pay a bit more than you would elsewhere, although not greatly more than in other large cities that have very sophisticated practitioners of cosmetic plastic surgery including New York City, Miami and Houston.

When looking at costs in Hollywood or anywhere else, always be mindful to ask about “the entire cost.” You need to know what additional costs there would be for the outpatient surgery center, and anesthesia specialists, medications and perhaps even a postoperative recovery facility in which to stay for one or two nights.

Best Rhinoplasty Surgeon in Hollywood

Posted on July 7, 2010 by admin

Best Rhinoplasty Surgeon in Hollywood

Hollywood has always been synonymous with stardom, with glamour, with beauty.

Not every Hollywood star arrived to make their career in the same state that they were delivered on earth. What I am suggesting is that many people in Hollywood have undergone cosmetic plastic surgery to improve their appearance because much of their success is tied to what their face and neck look like on the screen.

For some of the greats like Marilyn Monroe and Dean Martin it was a nose job or rhinoplasty. For others it was upper eyelid surgery to reduce the sleepy look. For those with bags under the eyes, the appropriate procedure would be lower lid blepharoplasty. There have been chin augmentations and neck sculptures and even pinning back of ears. Some stars should have had their ears pinned back, e.g. Clark Gable.

But the best rhinoplasty surgeon in Hollywood would be the surgeon who delivers natural looking results so that you would not know that the patient had ever had a rhinoplasty. I have visited photo archives and I have seen many of the before and after photos and I could tell you that Dean Martin had an excellently performed cosmetic nasal surgery and you would be hard pressed to know that he was born with any other nose – but he was.