Doing Research on the Internet. Better Distinguish the Cosmetic Surgery Pros from the Amateurs!
The Internet is a wonderful educational innovation. All of us use it every day to learn more. However, there are negatives. First, there is no scrutiny of many of the postings. Some of the websites are either accidentally or deliberately misleading, often for commercial purposes. Some websites have no filter or review that would prevent misinformation from being made public.
The second negative, for those researching cosmetic surgery, it is possible for a particularly cosmetic plastic surgery site to gain some attention during Internet searches, strictly by virtue of having invested large amounts of money in a website. Loading it with lots of bells and whistles, but less substance. Some websites are built to be attractive, enticing and yet the content is poor. Worse, sometimes misleading.
Site visitors may loose focus and may not understand that the most important value of a particular site is the quality and volume of the content. Plus, the history of the doctor. The training, experience, degree of specialization, continuing education and prominence in the community of like specialists. Those are the sites of the real pros.
I like to visit sites of the pros. The heavyweights of the specialty of cosmetic plastic surgery who are its superspecialists. These are doctors who have “earned their spurs” through long and intensive training including residency and fellowship. They have served their time, and therefore, have the wisdom that is delivered by that long run in the operating room and in caring for patients before and after surgery. There is no substitute for experience!
To help you understand how you get the most out of visiting websites for cosmetic surgeons, heed the following advice: First, look at the professional bio. How long the doctor has been in practice. Has he written research papers on the operations you are considering? Does he teach in a medical school? Has he served in the military – a huge advantage? Does the doctor focus his practice on a limited number of procedures or is the doctor a “Jack of All Trades”, content to perform a large breadth of procedures. Remember, in the world today, the trophies go to the superspecialists and not the generalists.
For you prospective patients, the most important part of a cosmetic surgeon’s website is the gallery of before and after photos. If you only see six or eight patient case histories, that tells you the doctor doesn’t have the long experience and a large volume of patients from which he can cull typical examples to share with you. You should be seeing hundreds of before and after photos on the doctor’s website. The top educational photos galleries show technically clear and consistent befores and afters – beware differences in lighting, make-up! Each photos case history should have a caption describing what was done. Look for solid consumer-oriented information including commentaries from patients as to what their experience has been with the practice.
Today, most sophisticated, most specialized and advanced practices offer prospective patients telephone consultation, doctor-patient conversation via Skype and computer imaging where an interested patient, anywhere in the world, from the privacy of home, can see the predicted result of their cosmetic procedure(s).
Pardon me for being a bit proud, but frankly, having authored two books for the public, my very capable and veteran staff have delivered loads of information that would otherwise not be available in a single source! Books are still great learning tools. I am proud to be among that small group of doctors who have taken the time and energy to also be writers. To help educate. After all, the root word for “doctor” is the Latin, docere, “to teach”.
Remember, websites should not about sales and marketing, hype and fluff. The best websites are about education.